Allegro, the biggest online transaction platform in Poland, is launching a new site dedicated to its communication activities: _magazyn.Allegro. The site has been designed and commenced using the Prowly app, intended for PR specialists, which thus introduced new features in its offer.
Prowly was created to trigger changes in the communication market. Since its launch a dozen or so months ago, we've been developing it systematically and consistently, based on the latest trends in communication. We're glad that the direction we've decided to head into has met with appreciation of the biggest player in the Polish e-commerce industry. Thanks to working with Allegro, we've reached another milestone in our app's life cycle, allowing users to create their own, technologically advanced communication channels for their brands, that simultaneously serve as press offices and own media aimed at target audiences - says Joanna Drabent, CEO and the mastermind behind Prowly.
When it comes to our communication initiatives, we strive to get even closer to end-clients: sellers and buyers at Allegro. We mainly aim the new site at them, because we believe that direct relations foster trust and satisfaction. _magazyn.Allegro shows the satisfaction of responsible shopping, which is a commonplace lifestyle elements in modern society. We don't withdraw from contact with media and other leaders of opinion. _magazyn.Allegro can become an inspiration for them to develop their own materials. We're always willing to extend a hand towards journalists and bloggers, providing information about what's going on in the e-commerce industry and at Allegro - says Paweł Klimiuk, Spokesman and Director of Corporate Communication at Allegro.
Allegro is currently one of the most dynamically growing tech companies in Poland, and at the same time, the biggest e-commerce platform in East-Central Europe. According to independent research, it's also the strongest commercial brand in Poland, which is only confirmed by Rzeczpospolita's Ranking Polskich Marek and the Superbrands list, according to which Allegro is one of the six strongest brands in Poland. As reported by PBI/Gemius Megapanel, the Allegro.pl site is being visited by nearly 14 mln users a month.
Prowly is a CRM for PR professionals, that's been in the market for nearly two years. Several hundred professionals already use it in Poland, including PR team members for brands such as IKEA, Spotify and National Geographic. The company has also launched international sales and boasts its first users in the UK, Belgium and the US.