More life, more formats
We are living in the digital marketing era, and for the time being—as reported by Ascend2—while nearly one-third (31%) respondents describe the success of their digital marketing activities as “best-in-class” compared to their competitors, a total of 23% still consider their organizations’ efforts unsuccessful. Luckily, 63% of the respondents are aware of the importance of websites and the content that fills them in their efforts towards this success. So…
Play with multimedia
PRNewswire: Multimedia content drives better press release results
In Story Creator—regardless of whether you take upon yourself to create a press release or a longer piece—you will be able to easily add (drag & drop) both your own and external visuals. Apart from the cover photo, which you should be selecting very carefully as it will constitute the main theme of your story, weave some other photos or a video which will add to your note something you haven’t quite captured into the content of your news. And while you’re at it, don’t forget—if your message is directed at journalists—to make selected materials available for download.
Try not to put them in email—they will clog the inbox, and, what you are getting at after all is to facilitate the media’s work and liaise with them to develop good and lasting relations. Check below how Pixers is doing it:
Would you like to cite a particular Facebook post or tweet? Just click on the Twitter or Facebook icon on the right sidebar of Story Creator and type in the search engine below the right nick, hashtag or fanpage name (depending on the channel). Our browser also allows you to search the Internet for GIFs: choose one that suits your needs, “grab” it and drag to a location of your liking. It is similar with videos (the vast YouTube and Vimeo library is at your disposal) or your other press releases, parts of which you wish to include. Trust me, this game of content has never been easier and more fun. Each of these multimedia elements can also be pasted in the body text using the embed code. It’s entirely up to you.
Check out how our CEO, Joanna, applies these features:
– Content Marketing Institute: 51% of B2B marketers emphasized the gravity of developing visual content assets in 2016;
Interactive means better
What do you gain from incorporating this concept in your activities?
A conversion study by Demand Metric indicates when examining “very effective” content, interactive blows away passive content for educating the buyer.