Targeting the savvy reader of today isn’t a piece of cake. The rapid evolution of the social web means that the way content spreads is changing on a daily basis. The same goes for media relations. That’s why you have to listen to your audience and be more focused on making visual, post-text, and bite-sized content. Just like Vimeo does.
Visuality & Brilliance Behind Your Strategy
Now another example—one I love the most since this project saw the light of day last year. The Outline—a new media experiment which looks like no other news site around. Joshua Topolsky, to whom it is important “to reach the right people, not necessarily the most people,” wrote in his opening essay, “If we have a central goal, it's to feed your curiosity and intelligence every day with as much respect and honesty as possible. No games, just something fucking interesting.”
When I read it, I thought: „this is it!”. This is the factor that should motivate all brands creating their own content. If you really want to “floor” your audience. Be—as Topolsky said about his project —“a new kind of publication for a new kind of human,” in times when lots of people are still stuck in the idea of what branded comms should be like. With such brands, we really love to cooperate. You know exactly what you need and how to get it, we give you a data-driven software with a tailored and eye-catching Brand Journal, a buzz-feed-style Story Creator, and an effective Audience Pitch module. The outcome you can expect? Just take a look at the Vimeo Brand Journal.
Can Design Turn The Vimeo Brand Journal Into a New Model Of Branded Content?
At Prowly, we truly believe that data is the nucleus of the brand publishing flywheel, the power source that drives the machine. You just need the right combination of people and technology, right? That means a team of great storytellers to create fantastic content, and software to manage all of them. Such cooperation is an excellent example of a functional symbiosis. Wondering how many people has Vimeo engaged in this project? “Three people from the Communications team, all very excited to start tracking such data as email pitch open rates,” reveals Jessica.
How Does It Work?
We now have the ability for people to share press releases and assets direct from the newsroom, and while this is not necessarily ground-breaking, it simplifies sharing across the social web.
Jessica Casano-Antonellis, VP of Communications and Head of Diversity at Vimeo
All Your Social Media in a Real-Time Communication Hub
Thanks to our integration module you can add them (Facebook, Twitter, Youtube, Vimeo, Instagram, LinkedIn, and other platforms via RSS channels like blogs or news sites) to your Brand Journal if you want them to be visible in the social media stream on the homepage. You can also choose a particular hashtag used by your company to make posts tagged with it immediately visible to everyone entering your Brand Journal. We know how important is interaction and being close to your audience nowadays. With this solution, you allow your readers to discover, like, share, or add comments in real-time. Show them that you are active on different platforms. Inspire them. Increase viewership of your channels and at the same time get more insights on your brand in an accessible way. Think about it—integrations give your readers another reason to stay longer on your website and get more knowledge about your brand.