The SaaS Status Quo – alone or together? Trend analysis by Prowly

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The SaaS Status Quo – alone or together? Trend analysis by Prowly


Prowly invited SaaS market leaders & experts to brainstorm on the future of all-in-one solutions. The results have just been released as a free e-book.

As technology becomes more advanced, it is often well-received when a solution comes along that attempts to make things a little bit easier. Easier to use, manage, or understand... And it tends to be an attractive option at some level. Here to help come “all-in-one” solutions.
There are already plenty of all-in-one SaaS tools that provide combined online marketing support at affordable prices, and that makes them especially attractive to the SMB sector. Should we expect more bundled software to come? The team at Prowly, a SaaS for PR, invited market leaders & experts to analyze trends and look for industry predictions.
Among them are: Richard Steers, Ivan Hernandez, Ed Shelley, Mike Sadowski, Tomasz Borys, Oleg Shchegolev, Thibaut Rouquette, Kevin Lorch and Piotr Piasek.
The All-in-One SaaS Status Quo e-book also includes an analysis of SaaS buzz online that records over 3k daily mentions with an estimated social media reach of 2.5M a day.

"It's interesting to observe how the industry evolves, seeing a global and significant shift towards SaaS unbundling"

Joanna Drabent, CEO & Co-founder, Prowly

The e-book has been produced in partnership with Brand24 online monitoring app and Woopitch . Each reader can get a bundle discount for all three services at the end of the All-In-One SaaS Status Quo e-book.
To download the e-book for free, simply click here.
What is Prowly?
Prowly is an online platform for PR pros, content marketers and brand journalists designed to streamline their communications efforts. At the heart of Prowly’s technology is what the company calls a Brand Journal, which enables companies and agencies to put all of their press releases, social and video channels, photos and blog posts in one place that tells their brand story on a continual basis. Prowly also provides tools for audience & media database management, along with campaign tracking and analytics. Several hundred professionals already use Prowly, including PR team members for brands such as IKEA, Spotify, Deloitte Digital and National Geographic.

Prowly has been established in May 2013 in Warsaw, Poland, where it now holds the leader position in the PR Software market. The startup currently employs seventeen people across its offices in Warsaw and Lodz (Poland), and Boston, Massachusetts. In January 2016, Prowly raised $1.1 M series pre-A funding to introduce the product abroad.

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